If you’re a small business, chances are you won’t have the same amount of budget, time and resources to devote to your website as a larger company. That’s not to say that you can’t have a really great looking website whatever your size. With the help of a web designer in Cardiff or elsewhere, there are some basic considerations that every small business should take on board to create a winning website.
Keep it Simple
Accept that you won’t be able to compete with the big boys and work with whatever resources or budget you have got. A simple website that does what it says on the tin can be just as effective as a site that incorporates all the latest bells and whistles.
When you are limited by budget, you may need to prioritise on those aspects that are most important to you as a business. You can always add things to your site as you grow, but focus on core aspects such as who you are, what you have to offer and providing a clear call to action. It is worth devoting your budget to ensuring your website is optimised for mobile use, as this has long term value.
Seek out the services of a web design business who has extensive experience of designing sites for small businesses, like ambercouch.co.uk among others. They will understand exactly what considerations and limitations small businesses are faced with when designing a professional website, and will be able to provide various options to suit your specific business needs.
As a small business, you may need some help to boost your brand profile, so ensure that your website design incorporates SEO strategies to encourage search engines to rank you higher up their listings. Choose a web designer who is skilled at SEO techniques for small businesses.
Your business might not have the resources or time for marketing, so have your site designed so that it can be used as an effective marketing tool. Help to increase awareness of your business by getting social buttons incorporated onto your site to encourage sharing and discussion amongst social media communities. Add a blog feature, so you can update the site regularly with interesting content, which can build traffic to your site and further raise awareness.