Although effectively calculate the ROI of a strategy of social networking is still the less complex work, companies themselves are able to demonstrate the benefits of acting actively in the world 2.0. A positive balance that especially affects the relationship with customers.

In response to the survey released by Oracle, the vast majority of marketers have been able to appreciate the impact on its target audience following their performances on social networks, to a greater or lesser degree. Only 4% of respondents denies having failed to register any change.

This positive result is particularly evident in increasing brand awareness. Respondents recognize that thanks to its strategy of Social Media has been able to give its brand awareness among your target audience. Following the results, it has been seen an increase of 91%.

Social networks also have helped to take a step forward in the relationship with the client, up to 86% more. Marketers who participated in the study say that these channels allow you to establish a closer relationship with its customers.

Brands are able to better identify the needs of its customers through social networks. These channels are emerging as the speaker of customers. Oracle also shows a concern for brands when listening to their customers (81%).Marketers confirm that thanks to 2.0 channels is more aware of what it is that you really need your target audience.

Customers committed to a brand voluntarily act in their defense. Another great advantage of own social networks is their ability to make customers a brand committed to acting in favor of it. Thus, marketers have been able to appreciate an improvement of 84% in the degree of affinity of its customers, and how this impacts positively on your online reputation. Also, by developing an active presence in social media, brands can enhance customer loyalty (84%).

In view of the results, the brands will continue betting on social channels, keeping their goals. Grand Thornton study shows that increasing brand awareness remains the priority objective by marketers (38%). Meanwhile, 14% expressed concern about identifying and deepen the knowledge of their customers, while 12% directs its efforts to provide customer service quality.

As studies show, social networks are positioned as a way to reach customers in a more intimate and personal way. Thanks to them, brands can actually find out how your customers are, what their needs are and what they expect from brands. First level information that no other medium can provide.