If you run a business, whether it’s a startup, in a growth phase or well-established, the chances are that you have been involved in marketing. You may have strong opinions about marketing, where it fits into your plan and what it contributes.

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Alternatively, you may not pay much attention to marketing, particularly if you delegate responsibility to another person or department. Whatever the situation, it may be beneficial to involve one or more marketing strategy consultants to give you a different perspective. Here are some benefits:

1. Marketing strategy consultants can save you time and money

In today’s fast-moving world it can be hard to find time and space to do the hard work of developing strategy, let alone putting it into practice. Outsourcing the legwork is becoming increasingly popular, as revealed in articles like this. Hiring external experts can be much more efficient than doing the work in-house or employing dedicated staff.

2. Consultants are professional experts

Marketing consultants are professionals in their field, with wide knowledge and experience of what works. They also have networks of contacts, which can be useful if you find you have gaps in your team or need fast access to specialist suppliers.

3. Understanding your market

A marketing strategy consultant will help you understand your marketplace, customers and competitors in detail, helping you to develop effective plans to grow your business. They can also provide insights into how markets are changing, and therefore how to future-proof your strategies.

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4. Flexible to your needs

   Using a marketing strategy consultancy such as www.reallyhelpfulmarketing.co.uk is a way to access support that suits your business. This can be a one-off help in times of change or difficulty, or regular input at specific points in your business cycle, for example, when business planning or horizon scanning.

   5. External objectivity

   A marketing consultant brings a level of objectivity that can be invaluable to any business. They can identify vulnerabilities as well as opportunities, based on their specialist knowledge. They should also be able to offer creative and exciting solutions to your marketing dilemmas.