How to plan your exhibition appearance
Attending an exhibition as a business can be stressful. Especially if you have never attended one in this way before. There are a number of things that you need to think about, such as what kind of stand you are going to have, are you going to use a pop-up stand or perhaps some Recyclable displays like the ones that are available from Colour Studios. You will also need to plan any merchandise that you are going to take with you.
In order to make the most of your time at the exhibition here is a quick list of the areas that you will need to plan.
Staffing – it is important to ensure that you have enough staff to man your exhibition stand and to allow those working on the stand to take regular breaks. This may mean looking at ways in which your staff members can work in a shift pattern on the exhibition day.
Standing style – the stylings of your exhibition stand need to reflect you as a business. This means looking at your overall branding and ensuring that you incorporate this into the stand. Make sure that you have your logo and your contact details in a prominent place on the stand as well as looking at what imagery will make your section stand out amongst all the other businesses exhibiting at the show.
Merchandise and promotional items – having items on your stand that you can give away to visitors is a great way to get your business in front of new potential clients and customers. Think about the items that are most likely to be used such as notebooks and pens and have these branded with your business information.
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