• The world is already multi-screen
    in: Technology News  | 

    The world is already multi-screen

    To better understand how the multi-screen revolution is changing everyday life, Google has commissioned two global studies, “Connected Consumer” with TNS and “Our Mobile Planet” with Ipsos to explore various aspects of multi-screen life and conclude that in the world Multi-screen is already here.

  • Can social noise negatively affect brand sales
    in: Social Media  | 

    Can social noise negatively affect brand sales?

    A few months ago we spoke of Coca Cola that seemed to sprout numbers on social networks, and that did not seem to be able to identify the direct impact that their active social presence could have on sales. Now consultant McKinsey & Co has been able to find that impact, albeit on the downside.

  • Do your sums
    in: Reviews  | 

    Do your sums

    Starting a new business venture can be a very exciting time but that excitement might soon turn to anxiety and worry when you realise the financial commitment that often comes with setting up a new business. It’s easy to jump in head first without proper planning and it pays to fully appreciate the things you […]

The world is already multi-screen

The world is already multi-screen

To better understand how the multi-screen revolution is changing everyday life, Google has commissioned two global studies, “Connected Consumer” with TNS and “Our Mobile Planet” with Ipsos to explore various aspects of multi-screen life and conclude that in the world Multi-screen is already here.

Continue Reading ...
  • Do your sums

    Do your sums

    Starting a new business venture can be a very exciting time but that excitement might soon turn to anxiety and worry when you realise the financial commitment that often comes with setting up a new business. It’s easy to jump in head first without proper planning and it pays to fully appreciate the things you […]

    Continue Reading ...
  • Brand advocates prefer email to share information

    Brand advocates prefer email to share information

    Consumers who become “Brand advocates” prefer to use email before social media for their recommendations SocialTwist has just distributed the results of a study carried out during 18 months, in which 119 campaigns of social marketing have been analyzed and in which more than 3.2 million consumers have participated. Designed to see how consumers interacted […]

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