• The four principles for digital marketing the immediate future
    in: Digital Marketing  | 

    The four principles for digital marketing the immediate future

    The average age of a Director of Marketing is just less than 50 years. It means that he or she just studied two decades ago. When the web was just a novelty and advertising was based on the mass media. The aim was to “increase awareness”, “increasing consideration,” “create purchase intentions”. Even these industry terms suggested a one-way relationship: […]

  • Active listening to the ocean of social media information
    in: Social Media  | 

    Active listening to the ocean of social media information

    The vast amount of content generated complicated, and much, the ability to assimilate all the information and messages that are issued. Every minute about 347,000 tweets are published, made 2,000 check-ins on Foursquare, or 510.00 Facebook comments Who has the capacity to cover both? This only hinders communication, causing the distance between consumers and brands. In fact, […]

  • Birth of the network
    in: Reviews  | 

    Birth of the network

    The internet has changed our world more than any other invention but where did it all begin? The internet is a broadcasting tool, a method of information dissemination and a link for collaboration no matter where you are in the world. A powerful thing indeed so let’s take a look at its origin.