• McDonald’s supplier accused of fuelling deforestation
    in: Reviews  | 

    McDonald’s supplier accused of fuelling deforestation

    Fast food giants are being urged to ensure all of their suppliers are using responsible practices after a report suggested that some British and Irish beef cattle are being raised on feed blamed for the destruction of the rainforest. Image Credit According to an investigation carried out by activist group Mighty Earth earlier this year, […]

  • Do brands know what kind of content consumers demand
    in: Business Ideas  | 

    Do brands know what kind of content consumers demand?

    The latest study published by the WCC together with MarketingProfs informs us that this year companies are going to increase their budget for content marketing; For its part, the data offered by ExactTarget highlight the fact that consumers do not demand that type of content focused on brands, so what do we do?