When working with a Web Design Surrey company like akikodesign.com/design/web-and-digital/ to have a website created for your company, there are a number of things that you need to take into consideration.
Purpose and goals – what do you want to achieve from having a website. Are you looking for someone for people to find out about your services before they contact you, or are you looking for a fully automated ecommerce store where you can sell your products?
Target Audience – it is important that you understand your target audience and their preferences and behaviours. You can then tailor the design of the website to appeal to your specific audience.
User Experience – this is the elements that make up your website and how it functions. This will include the navigation of the pages, the speed that it takes the website and each page to load and also how accessible it is for those with reading difficulties.
Visual design – this is where your branding becomes important. You will need to include your logo, brand colours, as well as the tone of voice and language that is associated with your brand. The design of your website needs to be appealing to your target audience. This includes the images that you also choose to use on the site.
A good web designer like the one mentioned above will take you through each of these elements to create you a website that you will be proud of.