You might not need to build a new site if your current website is feeling outdated. How do you know if you need a refresh or a full redesign?

What’s a website refresh?

It can be akin to redecorating a house, where, after decades of use, the structure and platform remain unchanged, but it looks new again. It usually includes:

Updating colours, fonts, and spacing

Swapping in better photos

Improved website copy, as well as the latest calls to action

Recreating broken links, layout issues and millennial formatting

Ensure it is running faster

Simple SEO spruce up.

If your business is still the same but simply looks a bit tired or isn’t converting as well as it should, then a refresh will be more appropriate. For Website Design South Wales, contact https://southwaleswebsolutions.co.uk/website-design/

What’s a website redesign?

A redesign is more strategic and may require a new platform for it. It often includes:

Reorganising your site architecture (pages you need and how they should be structured)

New user flows (how do people currently enquire)

Rebuild templates and components

Fresh content plans (such as services, FAQs and case studies)

In-depth SEO and tracking.

If your business has changed, mobile viewing is clunky, or you fight with it, these reasons would warrant a redesign.

Quick way to decide

If you are unsure where to start, do a mini audit. This will illustrate whether you need to stick with what you have and incrementally upgrade…or burn it all down and start again, much faster for growth.