In the highly competitive world of architectural design, architects and engineering firms are under increasing pressure to produce work that will inspire their clients. Bringing together the accuracy of the plans and an overall realistic 3D image is crucial to delivering a vision of how the prospective building will look. 3D visualisations bridge the gap between the technical demands of creating the plans and presenting an accurate representation of the proposed project from all sides, making the traditional artist’s impression almost obsolete.

A New Advantage at the Design Stage

With the best will in the world, sometimes it’s impossible to identify potential design flaws from the 2D plans alone. 3D visualisation helps you to see the project from every angle, and it can be printed in 3D. If animation is included, visualisations can produce a realistic ‘walk-through’, giving a unique insight into how well the spaces have been designed for their purpose. This has been shown to save time and money, allowing alterations to be made in the plans before building has even begun.

While there are plenty of cheap and basic 3D rendering programs on the market that will give a general impression of how a building project will look, in order to convince stakeholders, owners and other third parties to invest, a higher level of 3D visualisation is needed.

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Communication and Marketing

Companies that deliver high-quality 3D visualisation in the UK and have a background in architecture, such as http://redandgray.co.uk/, have a balanced understanding of the needs for accuracy and realism to sell prospective projects to a customer. While the actual representation of the proposed building itself will be modelled faithfully on the architect’s designs, attention to environmental detail is taken very seriously. Details such as sky, leaves on the ground and even the position of shadows based on the orientation of the building and the time of day are considered in order to produce a realistic finish. The end result is a visualisation that helps the viewer to understand the building better without necessarily having any knowledge of architectural design.

The highly polished, almost photo-realistic renderings are also perfect for use in marketing media such as in exhibitions or public places for future proposals for a large site development or as content for an estate agent’s web page for new housing.