According to the latest research conducted by Hanvas Media and Social Lightspeed, brands need to understand the consumer much more before launching into social commerce. The study found that while the industry is hailing social commerce as the next great revolution, it seems that they have not yet seen that 89% of people have not bought […]
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Advertising is the main source of revenue Facebook. A business that began to develop in 2012 and is proving more profitable. But as in any business, it’s never enough, so the team of Mark Zuckerberg is experimenting with new advertising formulas, among which is the possibility of creating its own ad platform, which would insert […]
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We began 2012 knowing that the consumer is now the true owner of our brand. Consumer experience emerges today as the great challenge well-ya-must be done because the crisis in the social media directly affect the growth of our brand as a whole. Communities Facebook have become platforms where brands primarily serve their clients and […]
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