Web design is changing is all the time; it’s as susceptible to trends as shoes and dresses. Web design trends don’t occur simply because of the style loved by web designers, they’re also the result of changes in technology, seo forecasts and the way businesses want to engage with customers, which constantly evolves. We take a look at the top current trends.

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Rich Animations

We’re not talking about clunky flash images or gifs, Rich Animation is smooth, smart and sleek. It can help with storytelling, it can engage and most importantly it can attract users. Rich Animation should be used to focus on the most important aspects of your site; normally the product itself.

The Long Scroll

Once upon a time the Long Scroll wasn’t desirable. It was advised to have all the information on one page, with no need to scroll down. The number of people viewing websites on tablets and smart phones however has made the act of scrolling so normal, that there’s no reason websites optimised for desktops can’t do it too. In fact it’s a really great way of having a beautiful looking landing page, with the important information and seo friendly content underneath.

The great thing about the long scroll is that businesses no longer have to compromise between design and information. Top web design companies themselves often opt for the Long Scroll such as Viziononline, this gives them the opportunity to tell their story and showcase their design practices.

Card Layouts

Popularised by Pinterest, using card layouts is great for displaying bite sized chunks of information. Really it just follows an old pattern of displaying information that’s been used by news and media sites for years before Pinterest came along, but its looks great and helps the user get more out of your site.

Split Screens

A vertical split gives businesses the opportunity to display two main aspects of their operations, a top trend according to Creative Bloq. The great thing about the split screen is its open-book appearance, which adds to the concept of storytelling, a massive trend in digital marketing.

These are just a few of the ever changing trends in design, a few more to take notice of include the use of micro-interactions, single screen stories, the use of Google’s new Material Design and of course, minimalism.