1. Avoid a riot of colour

It’s easy to overdo it with colour. There are so many beautiful shades and hues available. Bright and bold colour schemes may be the cornerstones of many designers’ aesthetics. However, when too many colours are placed too closely together, they can overwhelm the rest of the website design.

Keep your colour palette simple and use neutral background colours. Colours on buttons, menus, and other design elements will stand out more with a toned down background. You may only need a neutral, white, or black background.

2. Think about the images that you use

Photos that are integrated in a web design layout can have a significant impact on the look and feel of the website. Even the best of designs can be ruined by poorly shot images that have a fuzzy focus or a questionable composition. Generic stock images can take the life out of a design and leave it bland and uninspiring.

Use high-quality images to enhance your designs. For help with Website Design Northants, visit https://wtbi.agency/what-we-do/website-design-development/northants

3. SEO: What you need to know

SEO can be greatly affected by the way you design a website.

You should be aware of the following things as a web designer:

• Use header tags properly
• How the part of the link that identifies an individual page — also known as a slug– can affect organic search rankings
• How to optimise images for faster loading times and to decrease the bounce rate – the percentage of users who visit your website, view only one page and then leave without taking any action.

4. Use responsive design

Many devices have different screen sizes. Your web design should be the same no matter which device is being used to view it. It’s better to improve UI and UX than to waste time on overly complicated animations or hover effects that might not work across all devices.