Social media is evolving. This year you can expect rapid changes for brands and creators with a renewed focus on authenticity and that all-important connection between brand and audience. Here’s how you can adapt to new trends in 2025:

The Power of the User

We predict that the user-generated content trend will continue to dominate this year. UGC will remain a huge part of many social media campaigns, with platforms like TikTok leading the way. UGC helps brands build trust and generate higher engagement rates. Collaborating with creators who can share genuine experiences will be key to connecting with audiences and driving those conversions.

Social Commerce

Social commerce is on the up as even more shoppers turn to social media platforms like Instagram and TikTok. TikTok Shop was a game-changer for many brands throughout 2024, with more than half of daily TikTok users having made a purchase through the platform, and it looks set to continue skyrocketing. Businesses and brands will benefit from offering a seamless in-app shopping experience. We predict that e-commerce and social media integration will develop even further in 2025, offering opportunities to boost sales and bolster brand loyalty.

Shifting Networks

There’s a huge shift happening as traditional social media platforms give way to “media networks”. Instagram and TikTok, for example, are moving away from simple social interaction towards a passive consumption style model – so businesses and brands need to get prepared to adjust their strategies. In 2025, hone in on authentic, less-polished content to really resonate with your users.

Community Traction

Today users are flocking to platforms like Discord and Facebook Groups for a truly personal interaction – so brands can stay on top and build deeper connections with their audiences by creating an exclusive space for engagement.

For businesses looking to stay ahead in 2025, partnering with the best marketing agency UK, such as www.nettl.com/uk, can help you to stay on track with your strategy and navigate the evolving landscape of social media.

Preparing for these top trends will keep brands ahead of the game in 2025.