To run a profitable business of any kind, you must ensure that you price your product at a level where it will sell to your target audience and secure you a favourable margin. You must ensure, as a profit-making business, that the revenue from sales exceeds the costs of running your business, and achieve a healthy margin if you want the business to be a success.

The Challenges of Product Pricing

Product pricing can be a challenging area and many businesses will use marketing strategy consultants to assist them with this work. The right marketing strategy consultants can carry out the industry, competitor and internal research needed to understand how the business should price its products.

After all, if products are underpriced, they may appear to be of low quality and also fail to cover costs with a margin. If they are priced too high, customers may not buy them and may seek out cheaper competitor products.

Strategies for Product Pricing

For businesses seeking to find the right product cost, there are various steps that can be followed and various models that exist to help with this task. The main approach involves:

1. Determining costs

The costs of producing products and running your business must be covered by your sales, and there must be a margin left over for the business to be profitable.

2. Considering the market

Every product must be carefully placed in the right market to find the right number of customers who are willing to buy.

3. Choosing the right pricing strategy

From bargain basement for high-volume sales to premium pricing for smaller sales, there are various strategies to consider

4. Calculating likely profits

This will come from working out the difference between sales revenues and all of the costs involved in running the business and its product line, with a proportional allocation of overheads to a product line in a bigger business.

5. Monitoring and adjusting the approach

   The pricing approach can be changed over time with promotions and discounts as required.

   These steps will take you forward to correct product pricing and healthy margins.