Marketing and Neurosciences: Advertising has to be emotional and connect with the brand
— August 2, 2016The advertising has to be emotional and connect with the brand. This was stated Alvaro Marin, founder of the company “Loggicc” during his participation in the seminar “Neuroscience applied to driving and organizational leadership” led by Nestor Braidot specialist. Marin explained in this sense that “the idea has always been based on the development of […]
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