Pretty much every business in the world would like more customers. For anyone wondering how to increase traffic to their website, here are some great tips:
- Advertise – It’s kind of obvious but a business must get its brand in front of people. Whether it’s through traditional media channels, pay per click or social media advertising, it’s crucial to adjust strategies to suit goals. Each channel has pros and cons so it’s important to consider objectives before handing over any money.
- Social Media – A business can’t simply hope people stumble across their amazing content, it has to be proactive in helping people find it. Social media is a great way to promote content, with each site offering a slightly different approach.
- Variety – Mixing up content is the best way to make use of the different social media channels. Varying the length and format of content means you can adapt it for different platforms. Twitter is short and punchy, for example, while Instagram is more about images. This will help to make content appealing to a broader section of different readers.
- On page SEO – SEO hasn’t gone away and it’s still important to optimise content for search engines. It can be straightforward, not take too long and can really boost organic traffic to a site. For help with on page SEO, contact a Web Design Doncaster like https://inter-arc.net/inter-arc-services/web-design-doncaster/
- Invite Guest Bloggers – Others who share experience in the same industry make a good choice for contributing to the blog on your site. They are also likely to link and share to their article, providing the possibility of bringing new readers to your site. It’s important to ensure that blog content is relevant, informative and original.
- Use LinkedIn – This site has evolved into a lot more than a site for looking for a job. It is the biggest professional network in the world and thus has become an important place to publish in its own right. Posting regularly on LinkedIn can boost traffic back to your site, alongside boosting your credibility within your industry.
- Internal Links – Link strength not only relies on how many other sites link back but can also be impacted by the internal linking layout of the site. This aids SEO, as well as providing a smoother user experience. When making and publishing content, always keep an eye out for chances to use internal links.
- Responsive – A responsive website is a must as long gone are the days when internet browsing all took place on a computer. Mobile web browsing has now overtaken PC use so a responsive site is essential if you don’t want to force visitors away from your site because it is unreadable.
- Speed – Nobody likes to wait for a page to load and in fact, visitors won’t wait any more. A slow loading site will have a huge bounce rate, so the faster it loads the better for traffic.