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Home / Social Media

Keys to communication to generate a good reputation in social media

— January 4, 2019

Today’s communication is the basis of all relationships, especially between users and brands, which through feedback get very interesting and attractive results, where everyone benefits. In the world of social media, it is even more important to have a clear conversation because it can avoid many problems and misunderstandings, in addition to improving our reputation […]

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  • Social Networks: How to turn a fan into a buyer

    — November 30, 2018

    The big question is: is there a way to make social networks profitable? Social networks are not a sales channel, sales campaigns on social networks are not having enough success. The goal of social networks is to create a means of communication with the user, to retain the support of the brand, and in the long […]

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  • Companies try to better measure success in social networks

    — November 15, 2018

    Fan numbers are not effective in accounting for the success of a campaign. Companies and marketing managers realize that increasing fans and followers is not what matters on social networks. The challenge remains how to measure success beyond counting these metrics.

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  • Twitter buys a social activity analysis startup

    — November 2, 2018

    Knowing really what the interests of the users are is undoubtedly one of the main concerns of companies and brands that use social networks as an integrated part of their marketing strategies. For this, Twitter recently presented Twitter Web Analytics, the Twitter statistics platform that will be operational in the coming weeks. A data measurement service with […]

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  • The monitoring of social media is key to avoid major problems

    — March 25, 2018

    At the end of the day we listen and hear many things. We hear noise, which does not interest us much, but we listen to what concerns us, what matters to us. If we go down the street and hear our name or something related to us, we stay tuned to see what it is: if […]

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  • 63% of companies say that social media will generate benefits for their businesses

    — January 12, 2018

    From Twitter to Facebook via YouTube or Foursquare, the use of media and social networks seems to be the most important marketing concept currently. However, the big question that companies ask themselves is they really good for something? Are social networks effective?

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  • Consultation of ‘social profiles’ increases among recruiters and human resources managers

    — November 30, 2018

    According to the data collected in an infographic developed by Reppler, more than 90% of recruiters, hiring managers and human resources managers have visited the profile of a potential candidate in a social network as part of the selection process. This statistic is the result of a study that surveyed more than 300 business hiring professionals.

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  • Social networks begin to make more of their efforts and consolidate their business models

    — November 2, 2018

    Many experts have questioned the sustainability of business models of social networks. There are those who further predicted that social networks would never be able to consolidate in this sense and that they would be the replica of a new technological boom of the .com like the one lived a few years ago. However, the reality […]

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  • Social Media, a market that thrives with great opportunities for experts and Marketing professionals

    — September 22, 2018

    A recent study developed by the 2.0 Adoption Council notes that the average salary for a Social Media director is approximately $ 114,000 per year. The study also reveals that marketing professionals earn an average salary of $ 105,000 per year.

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  • Search, compare and if you find something better … share it!

    — January 26, 2018

    We all agree that the way of buying has changed in recent years. From the physical stores, he soon moved to online commerce, which allows him to acquire a wide range of products from home. But the commerce in the network has gone a step further and has become interactive, thanks in part to the rise of […]

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