The Social shopping is presented as a boost e – commerce online where users, customers and consumers recommend and value products such collaborative operation follows the patterns of traditional and social networks where everyone can participate and contribute their opinions and criteria. In this case, the Social Shopping uses this model to present the information of the most relevant products and have information […]

Last year was marked by rapid advances and major changes in the mobile advertising industry; a year in which smartphones and tablets captured the attention of consumers and advertisers increased their investments in this support. Specifically, during the past year mobile advertising rose by 63.6%; growth figures that demonstrate the effectiveness of new devices as support for the […]

Traditional marketing continues to give part of its field to digital marketing due to the many advantages it offers, although, nevertheless, traditional marketing is nevertheless necessary and complementary to digital marketing. In a society in which digital is growing very rapidly, traditional marketing models are losing effectiveness, because they are much more intrusive for customers, and […]

The professionals of Social Networks and those who have the task of managing communities, are obliged to optimize and dynamize multiple profiles in different social networks such as Facebook, Twitter or Linkedin. 

Occasionally we should do some self-criticism and examine if everything is as rosy as we would like it to be. And this is the case of the clicks percentage obtained in mobile advertising. Too tall to be good, many think. And in fact, some analysts have adopted a theory that has quickly been accepted: the fat fingers theory, […]