A streamlined business is an efficient business. At its heart, streamlining a business means less waste in terms of both raw money and staff effort. This will help things run more smoothly and can often results in higher profits.
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The effectiveness of social networks is constantly questioned. The ease with which you can measure everything in online marketing is not 100% applicable to Social Media. One of the main reasons is its character, obviously social, and transverse behavior between online and offline media by users. However, there are other companies that have been able to quantitatively […]
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There are many possible nightmare scenarios for a brand, as many errors as they can make their managers and as many as possible responses of consumers to that error may exist. But brands, today, they face a new danger, a different danger and that what they have done or not done is not as important: consumers […]
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Brands invest resources in designing strategies and proposals aimed where consumers act accordingly. They aim to generate patterns of consumption and generate reactions. In short, change the natural course of his life. Have you stopped to think if that is correct? Perhaps we have overlooked such a basic as they are habits that determine the […]
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The tablets allow satisfactory online shopping experience because of the size of your screen, and usability. The tablets are positioned as a great ally of mCommerce for the retail sector, especially in the case of fashion shops. A trend already evident in 2012, but this year has strengthened considerably. As reported by eMarketer, the computer […]
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In the list of companies that can always be expected to have good economic results is, without doubt, Apple. Quarter after quarter, the company launches good results, has high sales figures and the media focus on determining what makes Apple the goose that lays golden eggs. The company has just introduced its latest financial results, […]
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We traveled through the cycle of the influence and relevance, brands are increasingly feeling that their contents should be made from the information obtained from the interaction with their followers. Customers become ambassadors and for this, brands must be able to generate a unique experience, personalized marketing and advertising in the media (brand) is the […]
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Lego has just become the first manufacturer of toys in the world, at least in economic terms. The latest financial results of the company have been very positive, thanks to the success of the film starring his puppets and song of the same, Everything is Awesome. The firm has not only beaten Mattel profit (that […]
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Coca-Cola has turned its vending machines in more than just machines selling soft drinks. The company has used in recent years as brand ambassadors and has become one of his most powerful allies to reach consumers inset and then make them a viral phenomenon. Examples are varied. They are from the unseen machine for Valentine’s […]
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The holidays are just around the corner, and urges buy gifts. Therefore, any time is good. The survey indicates that 35% of online shoppers do their shopping during work hours. Reasons to buy from the office, employees argue the need to keep their orders in secret, away from his family (28%), not having enough to […]
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