Thinking about losing customers causes great terror and uncertainty for brands is, in conjunction with crisis management, one of the items that most concerns companies and brands. And it is not for less; the loss of customers implies dissatisfaction, loss of competitiveness and a universe of consumers making negative recommendations for our brand. We can not avoid […]

It would become a model, thought or belief, that is generated based on previous experiences and that creates patterns of action, avoiding new analyzes. One of the most famous paradigms in history was the one that said that the Earth was flat. For centuries it was accepted, and persecuted or taken by madman who questioned it.

It seems that yes, 2018 is the year in which we must learn to evangelize our clients, who are increasingly demanding and keep us in constant process of reinvention and learning. It seems clear also that if we talk about emotions, impulses, sensations, perceptions, stimuli, responses, etc. … we are mentioning intangible aspects associated with […]

What are the habits of consumers today? This is what they have proposed to answer from Think With Google and as a result they have bequeathed us a very interesting infographic with many interesting data on online consumption, advertising and Internet in general.

Of course not, says Sandra Cortez, Managing Director of Verint Systems for Southern Europe. Cortez explains how the analysis of clients’ voice can help companies strengthen their relationships with them. It is not necessary to do a deep search in newspapers and databases to find newspaper headlines that tell us about worrying stories about the bad […]