Traditionally, advertisers and consumer products brands presented them in traditional media and to promote them, they used marketing programs that helped them boost sales, customer loyalty and encourage the testing of new products. However, with the emergence of digital media and new technologies should be aware of its importance in making decisions at each stage of the purchase process.

Tobi Elkin, analyst at eMarketer, points out that consumers daily interact with digital media and technology, so content must be drastically altered in the shopping experience.

Elkin also adds that “advertisers must think deeply and redefine the marketing initiatives aimed at buyers and incorporate digital elements.”

In the pre-shopping phase, you have to offer advertisers tools and resources to get the most out of your purchases and make your shopping experience easy. For example, American buyers have a wide range of digital tools to make their purchases, according to the In-Store Marketing Institute.

During purchases, consumers are receptive to the tools that allow them to obtain tangible benefits such as time savings and of course money. In addition, these tools are considered an added value by buyers.

While technologies and media play a significant role in the buying process, mobiles are at the center of new-generation, buyer-oriented marketing.

Finally, in the post-purchase phase, brands and advertisers must find new tools that in a novel and creative way allow buyers to share their stories on social networks and take advantage of them.