Social networks generate awareness and engagement, but are not used to search for information for purchases
— September 9, 2016The omnidirectional in the buying process has become the common practice of Internet users. 50% of online shoppers visited the physical store before making the purchase, while 13% sought information on your Smartphone at the same store, known as showrooming effect. This is one of the findings of the First Observatory eCommerce, which has developed the market […]
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