It is fundamental for the brands themselves, and for us as professionals, to count on the approval of their audience, their community. Customers need to feel confident that they can trust the brand, and it is up to them to decide whether to give the brand that trust or not, based on how the brand behaves with customers.
Share quality content
Yes, the content is the King. We must strive to give our audience what it demands, quality content. Thanks to this content we can create a very important engagement with our audience, who will value positively the contributions we make. In addition, relevant content will position us as influential within our niche market, coming to us when users demand certain types of information.
Listen to what the audience wants
Before speaking, you have to listen to what our community demands of us. It is necessary to make the audience feel that we are there for them, that we are interested in what they have to say and that we try to follow their guidelines. We can not generate any confidence without showing that we are attentive to them, that they are the reason we are in Social Media.
Speak to them sincerely
The Community Manager is responsible for building that trust in the community. To do this, you should not only listen, but talk to your community. A close and sincere attitude is fundamental in addressing our followers, as well as establishing a two-way communication channel that allows our community to communicate directly with us. It is necessary for us to be able to hold a conversation openly and in a friendly way, so that we will get the audience closer to us.
If you ask us, we will respond
One of the reasons why users contact us through social networks is because it is a channel in which they can contact the brand immediately, in fact, that is what the user expects from us, a quick and direct response. Do not give it to users is to defraud their expectations. For this reason, it is necessary that if any user asks us a question on any of the platforms in which we are present respond.
Let’s be credible
Let’s offer credibility from the beginning. That is the basis of trust. We must demonstrate that we are confident in the development of our work and the professional environment in which we move. For this it is very important to have a good reputation.
The customer is always our priority
Surely, we’ve all heard that the customer comes first. It is true. To earn your trust, we need to continually demonstrate it with excellent treatment, offering you an excellent product or service and solving any problems arising from our management or the same product. It is necessary to show him that, above all, he is the center, and we revolve around him.
Take our mistakes
We are not perfect. The human being is wrong, but contrary to what many companies do, if we make a mistake, we must humbly apologize if we proceed and explain what has happened, what has caused the error and what we do to solve it.
Know our client
We can not offer someone something that does not interest them. For this reason, we must know very well the audience to know what we can offer. Knowing our audience will help us adopt strategies to reach it better.
These and other practices encourage the client to trust us, but would you add any more?