Every business has one marketing and sales tool that is far more powerful than all of the other tools combined. However, lots of businesses aren’t aware of their most powerful tool, and so they lose out on customers and sales.
What is the most powerful tool for your business? Your website.
Your website is one of the most effective marketing tools available. If you have a good website, you will reach a larger number of people and your sales will increase, but if you have a bad website, you will lose business – and the business will quickly go to your competition.
How to Make Sure That You Are Getting the Most Out of Your Website
If you want to make sure that your website is benefiting your business, you may need to invest in website design. Your website must have landing pages that are clear and easy to understand, and users must be able to navigate the website easily. That means that there must be proper conversion funnels on every page, a strong call-to-action and a visually appealing website design.
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Conversion rate optimization describes the process of improving your website so that visitors are more likely to stay on the website and respond to your call to action. Every website has a different call to action: maybe the customer will sign up to a newsletter, or maybe they will make a purchase.
According to the eCommerce Training Academy, CRO helps businesses to understand their customers better. It also helps them to get more customers so that they can increase their profits.
It is important that CRO is individualised for every business’s different needs and values. However, most CROs include these conversions;
A Clear Call to Action
Lots of businesses end up writing too much about their company and not enough about their call to action, which can seem overly advertorial to visitors. Make sure that your call to action is clear and easy to understand so that visitors understand the point of your website.
A Mobile- and Tablet-Friendly Design
Lots of people use their phones and tablets to browse the internet, so it is important to make sure that your website is optimised for all devices.