• Are you losing sales for not having a Mobile Store

    Advertisers already think of mobile

    Last year was marked by rapid advances and major changes in the mobile advertising industry; a year in which smartphones and tablets captured the attention of consumers and advertisers increased their investments in this support. Specifically, during the past year mobile advertising rose by 63.6%; growth figures that demonstrate the effectiveness of new devices as support for the […]

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  • Great Social Media Challenges Empathize with users

    Cross-reviews: When the client can not be right

    Most of our well-meaning community managers or social media managers continue to work under the tacit umbrella of two extremely dangerous ‘good’ philosophies that end sooner rather than later, wreaking havoc on the online reputation of the people and brands they are targeting. They must represent and defend … ‘Everyone is good’ ‘The customer is […]

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