Social networks generate awareness and engagement, but are not used to search for information for purchases

Social networks generate awareness and engagement, but are not used to search for information for purchases

The omnidirectional in the buying process has become the common practice of Internet users. 50% of online shoppers visited the physical store before making the purchase, while 13% sought information on your Smartphone at the same store, known as showrooming effect. This is one of the findings of the First Observatory eCommerce, which has developed the market […]

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