We began 2012 knowing that the consumer is now the true owner of our brand. Consumer experience emerges today as the great challenge well-ya-must be done because the crisis in the social media directly affect the growth of our brand as a whole.
Communities Facebook have become platforms where brands primarily serve their clients and they do not tolerate unethical or transparency cannot bear to ignore them or that there is no consistency between what the brand promises and it delivers. Only through emotional ties with our customers, we grow in sales, no other way.
Speaking of emotions and social networks we cannot stop thinking about the humanization, how we are required to be able to bond the long term, which means that we should not talk about “mistakes” but of sins, because it is these that They popping the crisis, undermining the reputation and prevent the growth of our brand. Let’s see what are the 7 deadly sins in managing communities on Facebook.
We talk a lot of goals and the reality is that they are so important because of not having them, as we intend to build trust, what customers will think if we have goals?
Being in social media is not a trivial issue, it must be for a reason, thinking and seeking specific needs realistic goals achievable only through social interaction.
Be egocentric social networks always takes its toll, one thing is to celebrate the influence that we acquire and quite another to think that “we have everything done.” Any Community professional manager could tell us how much impact the simplicity and the absence of ego in the construction of related communities.
Definitely, in social networks, what matters is not your brand, but as your brand can satisfy your potential customers.
Social networks are very attractive, do not require initial investment and their playful nature, are highly motivating. There are many brands that have launched social media adventure without assessing the risks of doing so as a “hobby”. It is curious but the more self is the current, less feasible model is left to chance our influence.
An abandoned community speaks of lack of goals and objectives, planning and trust and obviously is a cardinal sin to be paid reputation.
If you are not prepared, you do not throw, you better not be – with all that this implied that waste the opportunity and end up with a damaged reputation.
Feeling superior, feeling brand, busy, important … we talk about those brands that base their strategy on content automatically dump in your community Facebook. This not only the gates of knowledge of the needs of your target audience close, but will eventually be abandoned by users in the absence of arising opportunities.
This is undoubtedly the most common sin capital in building a community on Facebook. There are many brands that do not have the ability to detect any looming crises because they are not sufficiently linked to his followers. Missing commitments is not only a sin capital of the marks in communities Factbook, but it is the leading cause of loss of reputation online.
Build trust and credibility in a Facebook community and make this to become the best thermometer of influence for the brand, it cannot be done in the short term. As much as we resist, we build a social presence that comes as a causal consequence, in increasing our business figures, but it cannot be planned on a long-term time horizon.
Jack of all trades…
…. Master of none, the saying goes, popular wisdom and common sense, we close analysis of the 7 deadly sins of brands in their communities Facebook, we talk about those seeking to target diversity with the false belief that this will grow faster.
Not specialize not be able to sustain a strategy, not meeting commitments and not feel passion for unique “message” that seeks to convey our brand puts us on the side of the brands accessed by users but never achieve their conversion.
You have to specialize, engage and be alert to the needs of our customers … so do us who provide services to us or sell us their products does not it? … We must build social and for this action, we must be able to learn to relate.