In recent months we observed that the term Content Marketing seems to have become fashionable. This is because, thanks to the numerous changes, a new communication need has arisen. Consumers tired of the constant bombardment of similar information, have revealed, so much, that they have become much more demanding when it comes to reading, buying, interacting, etc.
As a consequence, Content Marketing is born, to connect with the user in a different way, making the consumer feel loved, loved and admired.
It is obvious that there has been a spectacular technological change that has changed both our way of life and our way of communicating. But people still have the need to feel loved, to feel admired and important to someone, for it is born Content Marketing, to give the consumer what they want.
Many companies have assumed that they must integrate Content Marketing as a business philosophy, integrating it into all their actions. This has generated a much more complete Marketing for the user, a Marketing focused on what the user wants, their tastes, hobbies, preferences and even their dreams.
Thanks to this many brands connect with users by offering their own content and quality, making the user see that the brand is interested in their tastes, their preferences, in short that is interested in you.
Coca-Cola is a clear example of Content Marketing, as they take care of everything they generate, creating a constant emotional connection with the consumer. Each year they generate around their concept of communication, Content Marketing, creating a story that connects with the consumer. Around that story, they create endless actions that make the concept clear in the consumer’s mind. Connecting, appealing to their feelings, their emotions, creating that link that makes the consumer identify with the brand.
With all this we get an emotional connection, a very strong bond, difficult to break if we continue to take care of all the details.
Content Marketing is not only applicable to brands, but also to our Personal Brand. You are your own brand, so you must set a goal and therefore a strategy and connect with your audience. Be different, unique and special, for sure you can connect with someone, stand out from the rest and achieve the professional or personal goals that you have marked yourself.
Content Marketing is accompanied by interaction and dissemination. These concepts are essential to make our contents known. Thanks to social networks and Social Media tools, we can make our content known to more people and reach followers, followers and infinitely.
Thanks to all this, we can give users quality content that interests them, that allows us to connect with them, tell them on social networks and make them disseminate it. Remember that happy consumers are the best prescribers and therefore are the best publicity we can make.