Content marketing is one of the main strategies that nowadays companies use to access their potential customers through the online medium. However, within the concept contained there are different types and formats. Thus, one of the most successful is the infographics. And is that more and more companies and advertisers, regardless of the sector they belong, who opt for this formula that combines images and texts in providing corporate information.
Why this change of trend is due? What role does the perception of consumers in him? Is it a stand that has plateaued? The truth is that many questions posed by computer graphics, as there are also numerous responses that may be about. That is why then analyzes five keys we consider basic questions about the success of infographics businesses and consumers.
Infographics are in wherever we go, but the truth is that the visual content that we face daily has grown significantly in recent years. Thus, since 1990 the visual has increased 400% in the literature, a 990% online since 2007 and 142% in newspapers between 1985 and 1994.
This is because we are interconnected visually. In fact, half the knowledge that we agree is involved in a process images and 70% of our sensibility is marked by sight. Similarly, only we require a tenth of a second to understand a scene through the eyes since only leads 150 milliseconds to process a symbol and 100 give meaning.
Similarly, infographics help us to face a process to which the information society leads inevitably: information overload. So today we received five times more information than we had in 1985.
In parallel, it is striking that only outside working hours, ie during our leisure, we consume 34 gigabytes of information, i.e. more than 100,500 words. Similarly, only 28% read the words that are posted on a website, so infographics help digest this information and that the most relevant content is not lost.
Help retain information
With these data, it is not surprising that formats and media need to help us retain information quickly. To this end, based on the color, which increases our willingness to read by 80%, according to expert estimates.
Along the same lines, various studies have revealed that information extends through only text is understood by 70% while if it contains images and text the percentage increases to 90%. In parallel, other analysts point out that people understand the guidelines of a text 323 times faster if it contains illustrations.
They are more persuasive
But what really matters to businesses is why infographics are configured as a good marketing tool. Thus, these are characterized by being highly persuasive. Specifically, if people attended an oral presentation we are persuaded by 50% if one takes out a chat.
On the contrary, the degree of persuasion climbs to 67% in cases where the presentation is further argued by images. This is a consequence of that people tend to believe more what they see than what they tell you.
They are easier to remember
Infographics contain a high degree of image and images are the concepts we remember most. Hence they constitute a good solution for companies to sell more, because customers remember them easily. This is because we are able to memorize a 10% of what we hear. By contrast, the memory increases to 20% if you have read and how could it be otherwise, this is 80% where we remember what we have seen.