When effectively implemented, email marketing is a great way for businesses to keep in contact with customers, whether it’s to inform them of the latest news or products. Seeking advice from experts such as web designers in Cheltenham is crucial for the success of email marketing campaigns; poorly executed initiatives can cause recipients to unsubscribe in droves. Here are some top tips in getting email marketing campaigns just right.

Know your purpose

Make sure there is a purpose to your email marketing campaigns and make it clear to recipients what that objective is. Highlight this in the email heading and the opening paragraph. Include a clear call to action at the end of your message.

Target your campaign

Once you understand the purpose of your campaign, target those people on your mailing list who will benefit most from receiving your mailing. A targeted campaign will have greater impact than one that is generalised.

Be informative

Even if your aim is to showcase your latest products, avoid using too much sales patter in your campaign. Instead, focus on providing useful information that will benefit your readers.

Make it personal

Readers will take more interest in your email message if you personalise it. Include their name and other personalised information within the content so it comes across as though the email was written exclusively for them.

Clear structure

There is often the temptation to pack in as much information as possible in an email message, but keep it succinct and to the point. Overusing graphics, fonts, flashing images, and text can be overbearing and increases the click-off rate. Seek expert design services such as www.ma-design.biz, who are web designers in Cheltenham who can ensure your email marketing campaigns are professionally designed for visual appeal.

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Don’t be a spammer

Nobody likes spam, and the quickest way for readers to unsubscribe is if your email messages smack of spam. Be sure to include options to enable readers to unsubscribe if they want to, and never pass their details on to third parties unless they have specifically opted in for this.

Measure campaigns

It is important to monitor how successful your email marketing campaigns are in order to assess your return on investment and shape future efforts. Consider measuring aspects such as open rates, click-through rates, bounce rates, referral rates and unsubscribe rates.