Growing influence of social networks in purchase decisions of consumers

Growing influence of social networks in purchase decisions of consumers

Social networks influence purchasing decisions of users and consumers, although there are large differences depending on each country. The overall average indicates that 1 in 3 consumers have purchased a product following a publication on social networks. This is reflected in the latest survey by Ipsos Open-Xchange, produced in 24 countries. Instead, it emphasizes the low influence […]

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