The new marketing rch in data, poor in analysis

The new marketing rch in data, poor in analysis

Every day we have more and more data with valuable information about our customers, but our ability to understand all this information and make it ours has not progressed at the same speed. Email marketing company Yesmail, in collaboration with Infogroup Targeting Solutions, interviewed 700 senior marketing executives during the annual DMA2012 conference and Forrester […]

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