The new marketing rch in data, poor in analysis

Online advertising, key to inform us when buying a product

Microsoft Advertising in collaboration with Carat today unveiled a new report on the most influential factors that hide behind consumer purchasing decisions, with a view to the January sales. The report, entitled “New Shopper Journeys” (new ways for buyers), reveals that despite the growing importance of “free advertising” through, for example, social networks or recommendations, paid […]

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