Advergames it is not gold everything that shines

Advergames it is not gold everything that shines

Advergames, those video games financed by companies to promote their products or services, are a diamond still to be polished. Much is speculated about its potentialities, but little has been shown about its true effectiveness so far. Despite the fact that this marketing strategy has been used for decades that tries to take advantage of the addiction […]

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