The tablets allow satisfactory online shopping experience because of the size of your screen, and usability.
The tablets are positioned as a great ally of mCommerce for the retail sector, especially in the case of fashion shops. A trend already evident in 2012, but this year has strengthened considerably.
As reported by eMarketer, the computer remains the favorite to buy online device, but is giving way to mobile devices, who come stomping. MarketLive indicates that this year, 40% of the traffic recorded by the retail sector came from these smart terminals. The computer has fallen by 20% its share in this market, to the benefit of smartphones, which increased by 58.5%, and tablets (49%).
In the case of online sales, tablets confirm another year prevalence over smartphones, while the computer loses representativeness share. MarketLive data show that in 2013 the tablets will report 14.4% of the profits, which means 60.8% more than last (8.9%) year, while the computer will represent 81.7% , 7.9% less than in 2012. Meanwhile, smartphones managed to increase 66.4%, representing 3.9% of the total.
The tablets allow satisfactory online shopping experience because of the size of your screen, and usability. This implies that companies should strengthen its sales strategy on these devices, relying on optimization and application development, to facilitate the process. The study published by TheFind in May indicated that 40% of apps and sites for tablets retailers offered no integrated shopping experience, allowing access to the same offers and products in the online version desktop.
On the other hand, 35% of customers considered buying process was not properly optimized for tablets, making it difficult to complete the transaction. Zmags indicates that less than a third of the online stores have optimized your site for tablets.