Television increases its influence on the purchasing processes of online consumers

Television increases its influence on the purchasing processes of online consumers

A study conducted by Deloitte has found that the trend over the combined use of television along with Internet browsing have gained much popularity.

This is the main conclusion of a recent study developed by Deloitte and the research firm GfK where the habits of online shopping of 4,000 adults were analyzed.

Television increases its influence on the purchasing processes of online consumersThe results of the study found that 13% of respondents are thinking about buying a tablet next year, as well as purchasing high-definition television, and a fifth of users between 18 and 24 who saw a product of their own. interest in TV, made the purchase through the internet.

In this sense, the study revealed the current habits of these people, noting that 45% of them watch TV while browsing or visiting an online store. This figure grows to 50% in the case of women, compared to the results of the previous year.

Purchases induced and influenced by this combination of media now occupies the second place, surpassed only by purchases in the physical store and the personal recommendations of friends or family.¬†Jolyon Barker, Deloitte, said that “today TV seems to continue to exert a significant influence on purchasing decisions made both from the living room and on the street.”

“This implies that people, while watching TV, are looking for information about a product, comparing prices, reading reviews and making transactions.” Habits that reach their highest peaks of activity especially during periods of advertising space.

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