What are the habits of consumers today? This is what they have proposed to answer from Think With Google and as a result they have bequeathed us a very interesting infographic with many interesting data on online consumption, advertising and Internet in general.
Some of the general data of this infographic reveal us for the first time, during the past year 2010, the income for online advertising exceeded the income of the printed newspapers.
Another interesting fact, shows the evidence of the technological revolution and the new habits of consumers regarding ebooks, which are currently more sold than traditional printed books.
70% of the users of Smartphones use their mobile phones when they are shopping in the store, 77% call or visit a store after having carried out an information search on their devices and 71% carry out a search because they have seen an advertisement. In addition, 33% of Smartphones users use them to watch TV.
If we talk about video, we highlight that in 60 days more videos are uploaded to YouTube than the amount that the three most important broadcasters can produce in 60 years.
85% of the population of countries like the US has seen a video on YouTube and 65% reproduce at least one a week. Another important fact regarding this type of content is that online videos receive 18.3% more attention from consumers than TV commercials.
81% of Internet users come to a site thanks to Google advertising, while 53% of Smartphones users made a purchase as a result of a mobile search.