2 out of 3 mobile users use their smartphone to search for product information

2 out of 3 mobile users use their smartphone to search for product information

More than half the population of the has a smartphone. This figure is surpassed in the case more than 63% counts a smartphone; Followed closely by the United Kingdom, with 62.3%. Fifth place is occupied by Germany, with 48.4%. 

62.6% of peoples use this pocket device to search for information about products. Likewise, 35% use it to consult the weather forecast, 33.1% to geographically orient themselves, 31.8% search through the mobile phone and 30.5% to consult sports information. 

2 out of 3 mobile users use their smartphone to search for product informationMeanwhile, French consumers go beyond the search for product information. While they are in the store, they photograph the articles that interest them and share it with their friends, in order to know their opinion. In addition, they also turn to their handheld device to compare prices. This practice has been accentuated in 2012 compared to the previous year, in particular 35% more French consumers send images about products, 33% more photograph articles and 31% more looking for product information through their smartphone. 

This study aims to show how the smartphone has become a useful tool for consumers when making their purchasing decisions. Brands should consider this way of acting to guide their strategy to these patterns of behavior, offering more information inside the store about the products, using QR codes and apps, implementing social commerce techniques and geolocalized offers. 

The key lies in harnessing the potential of the smartphone as a sales weapon, creating specific content and inviting customers to interact with it. Do you have a mobile marketing strategy in your company? What is it based on? Brands should consider this way of acting to guide their strategy to these patterns of behavior, offering more information inside the store about the products, using QR codes and apps, implementing social commerce techniques and geolocalized offers.

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